Today as I was using my work Blackberry to keep up with email away from the office, I was thinking how nice it is sometimes to just have a good keyboard with shortcuts and multi-day battery life. For what it does, it does it well. Then I started thinking, how might the Blackberry be more valuable in the current device market?
What seems to make a good fit would be if RIM would include wireless hotspot functionality in Blackberries, and subsidize it with the carriers so customers would have a cheaper hotspot by going with Blackberry.
As I think about people I work with or know away from the office, they still text and email a lot. But they also use their favorite tablet over wifi. You just can't beat the big screen and apps on a tablet. But for all day mobile use, all-day battery and quick messaging are very nice.
So what if RIM could differentiate themselves by positioning with a cost advantage with a wireless hotspot? Great all day mobile messaging use, but a cheaper mobile tablet experience for the larger screen use when they want it.
The battery life is one thing that holds back the mobile hotspot use. Blackberries would have that covered.
It was just a thought.
